Monday, June 02, 2008

Your Mapper - NetSquared Conference Report (Part 2)

The NetSquared Year 3 conference in San Jose was a fantastic blast, and I wanted to share some of my experience with you all.

Ben Peskoe and I left for the conference on Monday afternoon May 27, and arrived in San Jose Monday night. We stayed at the Hilton in Santa Clara which was near the Yahoo campus, and as soon as we checked in and took a look at the view, we were off to the Meet and Greet event.

NetSquared had drink tickets and a small buffet waiting, and we started meeting some of the organizers we'd talked to or heard about, like Jennie Frohmann, Billy Bicket, and Daniel Ben-Horin. We started meeting some of the other project people and participants, like Ask Your Lawmaker, Know More, and Benji from iLoveMountains.org.

We retired to the hotel lounge and chatted some more with great folks like Georget Lajtai and Zoli Piroska (two Hungarians from Greener One), Christine Egger and Peter Deitz (from Social Actions), John Kim and Peter Manzo of Map This!, and the Scotsman Thomas Turnbull from My Green Map.

Then next Tuesday morning was the start of the conference, and we met Matthew Saunders from PingVision who was giving a speech on Drupal, and Sean Tanner of MapLight.org on the bus over to the Cisco Conference Center. Ben and I setup, making sure our branding and marketing was clearly visible to all. Our Project Lead, Ted Ko, shows up and helps us get ready, and sets up a 19" LCD that he brought so we could show the site.

Lots of people were intrigued by he story of the community designed logo through the site 99Designs, and thought it meshed well with the community aspects of the Your Mapper concept. We used the logo a lot, and I think everyone was familiar with it by the end of the conference. I'm surprised more projects did not show off their project through t-shirts (from Kopilot), logo, and branding. I think Know More was the only other project with shirts.

So the conference begins, and I think everyone is still writing their 2-minute speech or is just going to wing it. Mine is towards the end and seems to get lots of people over to our table for the Carnival, tradeshow-like event next. Here the three of us talk to a non-stop barrage of people and unfortunately don't have time to talk to everyone that comes by. Some of the people include Rob Miller with the Open Planning Project who is doing some great open map stuff, Tantek Celik who shows me the benefits of hCard, and Andrew Turner and Mikel Maron at mapufacture who are creating tools to load and manage geographic data and who have a neat logo too. To top it off Roselind Newland stops by, who works for TechSoup but is originally from the Louisville KY are and wants to return some day. Chad Dickerson from Yahoo stopped by to talk about his Fire Eagle, and David Collin from the American Cancer Society was interested in our OMG Standard.

After the Carnival and other speeches are over, we break for a terrific lunch outdoors, with Vegetarian and Omnivore lines. Then the three project panel discussions begin, along with other speakers, and will continue until lunch on Wednesday. We watch the first panel discussion, then I head out to a session on "Getting the Most Out of Your Online Community" then to the Hack Room, then the Drupal presentation.

In between sessions Ben and I do an impromptu video interview, which you can watch here:



Scott Dyer finally shows up from Louisville after a flight delay, and he joins the Your Mapper team, ready to shine and show his enthusiasm for the project. Ted heads home, and we go back to the hotel for a night of dinner, drinks and entertainment. The dinner is great, and I finally get to talk with Justin Massa of MoveSmart.org about the Illinois IDEA initiative and share some of my successes here in Louisville.

At dinner I talk with JD Lasica from Ourmedia, who is very interested in the OMG Standard and writes for the IdeaLab blog on PBS.org, and knows Steven Clift from e-Democracy.org whom I talked with a few days ago on the phone. JD later interviews me and records this great little video interview and blog post.

Next I talk with Laura Welcher from the mind-blowing Long Now Foundation and the Rosetta Stone project. We discussed her project, and all things map related, including time-based diachronic maps, and the inherent difficulty of showing lots of overlapping regions on maps.

The final day started on Wednesday with a tale of Scott's 5 am trip into the mountains to watch the sunrise. All four of us donned their Your Mapper tshirts for the day and we headed to the conference. I headed to Benji Burrell's presentation of the iLoveMountains.org website and I have to say it was one of the most impressive presentations and uses of technology at the entire conference. I spent the next session writing my 7 minute panel speech, which began at 11:20am. This setup was much more comfortable to me, and I told a few stories and answered some questions along with two other projects: Rosetta Stone and Social Actions.

We had a quick lunch while I sweated the final 2-minute speech, and decided this time to just write an outline of key points and speak more off the cuff. I think it went pretty well.

The final presentations were next, then the voting block. Every attendee got 3 coins that they could use to vote for any number of the 21 projects. We fielded a few more questions at our Your Mapper table from Allison Bradley at SoulMilk and Meagan Hessel at the Charter Association and My Schools.

The vote results then came quickly, with first place deservedly going to Ushahidi. After that we wrapped things up, said goodbye to Ted, then headed to the In and Out Burger (those are good burgers) for a celebratory dinner. Scott left us for the airport, Ben and I were back at the hotel, and spent a little time using the hotel amenities. We chatted some more with the attendees, then got ready for our all-day flight back to Louisville.

It was a great conference and I was pleased just to be a part of it, making new connections and learning a lot about this trail-blazing space we are all occupying. Now back to my topophilia.

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Friday, May 30, 2008

Your Mapper - NetSquared Conference Report (Part 1)

We just got back from the NetSquared N2Y3 Conference in San Jose and had an incredible experience meeting some extraordinary people. The depth and breadth of the projects in the competition was amazing and we were honored to be part of it all. Your Mapper did not win the top prize, which went to a terrific project called Ushahidi, which maps violence though cell phone reports in Kenya.

I'll post a more detailed and full report of the conference details, attendees, and connections we made on Monday. For now, you can read about it all with NetSquared's coverage.

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Wednesday, May 21, 2008

Your Mapper Project Interview by Ted Ko

Ted Ko, my NetSquared Project Lead, interviewed me about Your Mapper and its social impact.
Full Project Interview

Some of the questions included:
  • What're the top 3 social benefits you see resulting from the Your Mapper project?
  • Do you feel that this project is the kind of thing where people begin to benefit immediately or it needs to reach a certain scale or tipping point before it makes a real difference to people?
  • What would you say are the top 3 reasons why this project is going to succeed?
  • How will this project contribute to the "tech for social benefit" space?
  • How will it help other developers and non-profits use the latest tech for positive impact?

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Wednesday, April 16, 2008

Twitter's Impact on the NetSquared Contest - $5 Well Spent

I believe that Twitter played a significant role in my success in NetSquared's mashup contest. For the uninitiated, Twitter is a micro-blogging tool that allows you to send out short messages to whoever wants to hear them. People the follow Metro Mapper on Twitter get updates on what I am doing on a professional and personal level, and have access to links and ideas that don't make it into this blog.

One way I got the word out about the contest was by using Twitter to post lots of announcements about the voting. And people who followed me on Twitter posted about the contest, which got their own group of users on the case.

NetSquared has not released the voting numbers, but based on the difficulty of the voting process, I wouldn't be surprised if I won with less than 200 votes total. Twitter is likely a large percentage of that number.

But the tipping point might have been Jason Fall's 2000th tweet about voting for Metro Mapper in the contest. He jokingly proposed pimping out his 2000th tweet for $5, and I took him up on the experiment!

Here's a list of all the ways I got the word out about the contest. Each method got some number of eyes on the contest, and each propagated the word, somewhat virally, to people outside of the initial contact method.

Email, Phone, or In Person:
  • Friends
  • Family
  • Colleagues

Fully Digital Announcements:

And, the only paid form of getting the word out, $5 to Jason Falls for his 2000th Tweet:
  • Jason Fall's Twitter followers

Since Jason had about 700 followers, even if a only a small percentage voted, it would have made a big difference. He posted a detailed blog entry about the process, and sparked a great debate on the monetization of Twitter and the potential for paid advertising and sponsorship.

Thanks to the Twitter community for helping out Metro Mapper.

If you followed Jason or I on Twitter, and voted, please leave a short comment here so I can track and thank you. Jason's post generated a number of great comments.

I've also posted this same article on my NetSquared Project Blog so other projects can see the impact of Twitter and other ways I got the word out.

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Friday, March 28, 2008

Thanks to Forge Louisville

A big thank you to Forge Louisville and the local startup community for supporting Metro Mapper in the NetSquared contest.

http://forgelouisville.com/metro-mapper-for-the-win/

Matt Winn and Michelle Jones have been terrific with their efforts.

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Thursday, March 27, 2008

UPDATE: You Did It - Your Mapper is a N2Y3 Featured Project

To the people that use Metro Mapper and those who voted for the Your Mapper project in the NetSquared mashup contest:

You Did It - Thank You!

Thanks to your votes we were in the top 21 projects out of the 122 that were submitted.

NetSquared announced the winners today at noon EST in their N2Y3 contest, although the number of votes that each project received has not been revealed. This means that the expansion of Metro Mapper is going to happen.

Alphabetical List of Top Projects

We'll keep you posted on further developments. We'll be heading to San Jose for the conference May 27-28 to present our ideas in more detail. That's when funding and resources will be determined. From the site's FAQ:

Q: What kind of support will I get for my Project?
A:
The NetSquared Team is busy recruiting Business Analysts, Product Managers, Business Mentors and Engineers to help Mashup Projects build a team that is capable of bringing your Mashup vision/concept/specification to life.
Thanks again to everyone cared enough and took the time to vote. We owe you a drink.

Post a comment below if you voted for us, with a link to your site or blog. We want to make sure you get some credit!

UPDATE: They just updated their blog with some more information:

The Featured Projects will be invited to attend this year’s NetSquared Conference (N2Y3) on May 27 and 28 (just after Memorial Day). The Conference will be held at Cisco Systems' Vineyard Conference Center in San Jose, California. Cisco Systems has been our generous host for the previous two NetSquared Conferences.

At the Conference, Project Teams will have an opportunity to display and discuss their mashups, and attendees will vote to select the top three. All 21 Projects at the conference will receive a share of $100,000 in prize money. The share will be determined by voting at the Conference.

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Monday, March 24, 2008

Courier-Journal Points to Metro Mapper in Contest

Thanks to Charlie White at the Courier-Journal for mentioning the NetSquared contest in his Business People column, and for pointing people to the Metro Mapper voting ballot. A few people have mentioned they saw it in the Courier this past Saturday.

Article: www.courier-journal.com

Voting: www.metromapper.org/n2y3mashup.php

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Final Day to Vote for Metro Mapper

Today is the final day of voting for Metro Mapper in the NetSquared contest (voting was extended through today). All votes must be submitted by 5pm, and if you haven't voted yet, please do so now.

I really appreciate the support I've gotten from you and other Louisville organizations, like Forge and Louisville.com. With your help, I feel very confident about ranking in the top 20!

1. Learn more and vote now: http://www.metromapper.org/n2y3mashup.php

2. Forward this link to your friends and colleagues.

NetSquared is going to announce the winners on Thursday, so I'll keep you posted.

Thanks so much!

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Sunday, March 23, 2008

Voting Support: Louisville.com, Forge Louisville, Consuming Louisville

I'd like to give thanks for some local websites that are covering my entry in the NetSquared mashup contest. Tomorrow is the last day to vote.

http://www.metromapper.org/n2y3mashup.php

Louisville.com

Thanks to Louisville.com, Louisville Magazine, and publisher Dan Crutcher for running an article liked to from their homepage.

Forge Louisville

Thanks to Forge Louisville for keeping people voting in the contest, Michelle Jones for doing a writeup, and Matt Winn for starting the terrific Forge organization.

Consuming Louisville

Thanks again to Michelle Jones at Consuming Louisville for alerting her readers to the mashup contest.

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Friday, March 21, 2008

NetSquared Voting Extended Three Days

NetSquared has extended the voting deadline for all projects by three days, which means you can vote today, Friday March 21 through Monday March 24!

We can't do it without you, and we think the community can help us out and spread the word. It should take you about 5 minutes to help us out.

More Information:
www.metromapper.org/n2y3mashup.php

Our 'Your Mapper' Project Page:
www.netsquared.org/2008/conference/projects/your-mapper

Four Things You Can Do

1. Cast your own Vote!

2. Send out an email to your friends and family with a link to our more information page.

3. Mention the the contest on your own site or blog

4. Promote the contest on your site or blog with one of our badges

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Wednesday, March 19, 2008

Vote for Metro Mapper in Final Round of NetSquared Competition

Metro Mapper made it to the final round of voting this week thanks to you! Last week, we ranked fifth out of 122 projects in "star" votes. If we can rank in the top 20 in votes this week, we are guaranteed a trip to San Jose to present our idea, and some human and financial resources.

We Need Your Help!

Visit the site, add us to your ballot, and cast your vote. We can't do it without you, and we think the community can help us out and spread the word.

More Information:
www.metromapper.org/n2y3mashup.php

Our 'Your Mapper' Project Page:
www.netsquared.org/2008/conference/projects/your-mapper

Four Things You Can Do

1. Cast your own Vote!

2. Send out an email to your friends and family with a link to our more information page.

3. Mention the the contest on your own site or blog

4. Promote the contest with one of our badges

Metro Mapper is looking to the community of Louisville and Kentucky, and to users of the site, to vote in this final round. Ranking in the contest would help Metro Mapper expand its services and launch a new, improved project called Your Mapper, which would allow community contributions and national coverage. Thanks a lot!

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